Galleria Hotels

The Challenge

The ownership group acquired a 364-key Bangkok property operating as Ramada Encore and needed to rebrand it as Galleria 10 Hotel Bangkok while simultaneously pre-opening a second property, Galleria 12. This required building an entirely new hotel brand from scratch, overhauling operational systems inherited from the previous flag, and restructuring staffing to maintain profitability in a competitive Bangkok market — all without disrupting ongoing operations at the existing property.

What I Did

• Rebranded Galleria 10 from Ramada Encore and led pre-opening of Galleria 12 as a new sister property
• Initiated and established the Galleria Hotels brand identity across both properties
• Developed and implemented SOPs for all departments across the cluster
• Restructured HR with a multi-skilling strategy, reducing staffing ratio to 0.3 per room for 364 rooms
• Drove aggressive cost management while maintaining service quality — achieved 50–60% GOP
• Reorganised the Sales and Marketing department for the new brand positioning
• Conducted a full hardware health check of the hotel infrastructure
• Established cluster management roles for department heads and staff across both properties
• Built team cohesion and aligned the workforce around the new brand and operating culture

Results